PACKAGING EDITORIAL DESIGN ILLUSTRATION GAME DESIGN ART DIRECTION TYPE DESIGN IDENTITIES PRODUCT DESIGN
Xinaro
Perez=
I am a visual identity strategist with a focus on branding, typography, and motion through the lens of culture. based in NYC.
more about me
Packaging
A perforated line runs through the middle so that it can be split to share, portion, or store. The cardboard exterior keeps the hands clean, while also allowing grip. Important points for the on-the-go consumer.
The very insight which birthed the name of the brand gave the opportunity to riff off of New York City’s most iconic visual: INY. Now reimagined as I🥨NY, a new critical graphic was born for branded promotional material, menus, and more.
EDUCATION 1. Pratt Institute, BFA Communication
Design with Highest Honors
AWARDS
1. GDUSA 60th Annual Awards Showcase
Winner, 2024
2. Communication Arts Shortlist, 2023
WORK
1. School of Design Dean’s Office
Pratt Institute, 2023—2025