Packaging
A perforated line runs through the middle so that it can be split to share, portion, or store. The cardboard exterior keeps the hands clean, while also allowing grip. Important points for the on-the-go consumer.
The very insight which birthed the name of the brand gave the opportunity to riff off of New York City’s most iconic visual: INY. Now reimagined as I🥨NY, a new critical graphic was born for branded promotional material, menus, and more.