PACKAGING EDITORIAL DESIGN ILLUSTRATION GAME DESIGN ART DIRECTION TYPE DESIGN IDENTITIES PRODUCT DESIGN
Xinaro
Perez=
I am a visual identity strategist with a focus on branding, typography, and motion through the lens of culture. based in NYC.
more about me
The very insight which birthed the name of the brand gave the opportunity to riff off of New York City’s most iconic visual: INY. Now reimagined as I🥨NY, a new critical graphic was born for branded promotional material, menus, and more.
EDUCATION 1. Pratt Institute, BFA Communication
Design with Highest Honors
AWARDS
1. GDUSA 60th Annual Awards Showcase
Winner, 2024
2. Communication Arts Shortlist, 2023
WORK
1. School of Design Dean’s Office
Pratt Institute, 2023—2025