This digital packaging project explores the tangible and curated experience of “fishing” for old-school CD mixtapes in a digital era for music. The stripped-down, aesthetic is inspired by my experiences as kid growing up in Cambodia crate digging through bootleg CDs in markets, and the design format is taken directly from the Japanese design practice of obi strips in physical music distribution.
Each of these mixtapes exhibit their own unique visual identity that reflects the tone and content of the music selection while allowing for universal visual elements that keep them cohesive with the rest of the series.