Perez=
I am a visual identity strategist with a focus on branding, typography, and motion through the lens of culture. based in NYC.
more about me
Perez=
I am a visual identity strategist with a focus on branding, typography, and motion through the lens of culture. based in NYC.
more about me
The Heart Pretzel Company is a return to a time of true on-the-go foods with comfort, mobility, and people in mind. The branding of the Heart Pretzel Company was developed in tandem with a novel packaging system that splits in half for people to share.
This project is a product of the School of Design’s Co-Design course at the Pratt institute. Designed in collaboration with Molly Wasserman, Kaitlyn Jones, and Allie Bernhard
Both the name of the brand and the look of its most critical visual component were derived from focus group observations of how a pretzel is naturally shaped like a heart. Taking inspiration from that insight, the logo features a flattened, vectorized pretzel with two small cuts where the ends jut out, alluding to the shape of a heart.